Emmy London’s Chic ‘Chelsea’ Collection – and Sneak Peek of the Beautiful New Flagship Boutique
I am sure you must remember ‘Cancello’, the exquisite 2016 collection from Emmy London – gloriously opulent, and reminiscent of the Art Deco era, but with an undeniably modern edge – it was definitely a case of once seen never forgotten! (If you missed it, or simply want a reminder, you can take a peek at the perfection here). Well, today I am pleased to be bringing you Emmy’s newest offering for 2017, and let’s just say that if you loved the geometric embellishments and stunning hues of her last collection, ‘Chelsea’ is sure to have you swooning!
The unveiling of the new collection coincided with the opening of Emmy’s beautiful new flagship boutique at 74 Fulham Road in the heart of the stylish London suburb of Chelsea (sneak peeks to follow, and let me tell you, it’s my idea of heaven!) So of course, when it came to the inspiration and naming of her latest range of bridal shoes and accessories, nothing else would do. Inspired by London’s iconic Chelsea Flower show Emmy has incorporated beautiful botanical references in both the delicate hues and exquisite beaded embellishments.
In keeping with Emmy’s signature style, the contemporary designs of her latest collection are infused with more than a hint of era’s past; with the fans, symmetry and geometric shapes of the Art Deco period present in many of them. There is, as always, a real sense of refined glamour in each and every style, with the Swarovski crystals and delicate mother of pearl shell beading we have come to recognise, used to ravishing effect on toes, t-bars and heels alike.
Encapsulating bridal heels and flat, as well as hair accessories, clutches, and soft suede heels in rich muted shades perfect for the mother of the bride (or groom!), the ‘Chelsea’ collection, truly represents the perfect balance of vintage detailing and timeless elegance with modern day sophistication. Each and every piece would look as graceful and stylish in 50 years time as they do today. In fact, it is easy to imagine them being lovingly wrapped in tissue paper after the big day, for future generations to cherish and wear.
Focusing on feminine and sexy silhouettes the collection includes a number of super high heels and modern designs. And new for 2017 the collection incorporates a gold slash and twist construction, that not only offers a more understated look, but also showcases pioneering traditional hand craftsmanship with a modern edge. Whilst the introduction of Lipstick – a Scarlet suede – offers an injection of bold colour for fashion forward brides-to-be.
Emmy’s new flagship boutique is every bit as beautiful as you would expect, to house and showcase her exquisite designs. It has an air of refined luxury and effortless elegance about it, whilst retaining an inviting warmth – this is a boutique that calls you in from the High Street, not frightens you away with any pretensions. There are touches of gold everywhere to reflect the Emmy branding and it boasts a dedicated ‘Couture Room’ where brides can book appointments with designer Emmy Scarterfield to create their very own couture shoes and accessories.
Emmy has such an eye for detail, creating shoes and accessories with a distinctive style that is instantly recognisable. A lot of what makes her styles unique is the detailing – all of her embellishments are painstakingly hand beaded by true artisans. But the real beauty of an Emmy London shoe is in the balance of style and comfort she has spent years perfecting – from toe shapes and heel heights, to sourcing only the finest, most luxurious of leathers, these shoes are made to be worn and loved ALL day.
Such a stunning collection, the ravishing Lipstick has gone straight to the top of my shoe lust list! How about you, have you spotted anything you love? There are so many stunning designs and these are just some in the collection, so be sure to check out the full collection over on Emmy’s website.
If you have lost your heart to something on this page, then you will be pleased to hear that the Chelsea collection is available NOW online at www.emmylondon.com and through select retailers – you will find a list of stockists here. Or if you’re lucky enough to be UK based, or in London for any reason, don’t forget you can also see and try them on in person at the Emmy London boutique at 74 Fulham Road, Chelsea. It operates on both an appointment and walk-in basis catering to brides and those looking for a very beautiful pair of shoes to wear to a special event or occasion.
Well, enjoy the rest of your Saturday.
Photography ~ Claire Graham
Emmy London is a much loved Chic Vintage Brides Sponsor but has not paid for this post, these words of admiration for Emmy’s shoes and love for the brand are all my own. Thank-you for supporting CVB’s Sponsors!
If you are in the wedding industry, feel CVB’s brides would love what you do and would like to learn more about the various opportunities available for appearing on these pages, please do get in touch with me at [email protected]