I could not be more excited – I have been pretty much waiting for this day since the launch of their last collection Lace & Lavender! Today vintage loving, online favourite Ruche unveiled their bridal collection for Spring 2013, quite possibly loveliest wedding collection yet…..

Forever and A Day their latest bridal offering features beautiful vintage-inspired gowns, bridesmaid dresses and accessories, at the incredibly affordable prices, we have come to expect from Ruche (with wedding dresses start at $250!) The Look Book that accompanies it is, as ever, styled to perfection – I see lots of these photos appearing in Chic Vintage Brides Pinterest boards shortly!  With super pretty Hair & Makeup by KC Witkamp, vintage rentals  from Vintage Vignettes and florals by Tricia Fountaine Design; all captured gorgeously by none other than the inimitable Elizabeth Messina this could be their prettiest curated collection yet – so apologies for the picture overload but how could I possibly leave any of these lovelies out???…..

How fabulous is that flower backdrop?? Can you imagine the scent?….. I just love it!

If you’re not familiar with Ruche, you don’t know what you have been missing! By supporting small boutique brands and indie designers Ruche has long offered stylish, vintage inspired (but with a modern touch) clothing and accessories at incredibly affordable prices; and a few seasons ago they launched their first bridal collection. Ruche wedding dresses are adorned with intricate lace, embroidery, and delicate stitching, to give the couture look and feel, but without the couture cost!

From the Ruche team “It’s just one day, but it’s a day filled with meaningful moments, and these memories will last a lifetime. With this in mind, we bring you our spring wedding collection, Forever and a Day. Browse the pages of our look book to discover vintage inspired dresses for weddings. Whether you’re looking for wedding guest dresses, bridesmaid dresses, or wedding dresses, our spring wedding collection will provide you with the wardrobe you need for a day of picture-perfect moments. From Ruche to you, may all your wedding day memories last forever and a day……”

The Ruche team always choose the prettiest of palettes and this collection is no exception with a hint of the palest of pink and nude, a dash of fresh zesty yellow and jade and a splash of deep emerald…..

Where their wedding dresses are timelessly simple and elegant they have styled them perfectly with the most modern and gorgeous accessories – necklaces, rings, veils and hats…..

And being the fashionistas they are, their shoot also includes some incredible floral accessories (who could forget that floral parasol from the Lace and Lavender look book) this time embracing the flower crown trend…..

Ruche always manage to create a collection that looks so much more that its price tag suggests! I am struggling to choose a favourite piece or shot from this one….. I love it all! And with each collection surpassing the last I already look forward to the next!

 (Flower Halo from Mignonne Handmade)

Actually it might be that hat – fit for a royal wedding! How about you – do you think Forever and A Day achieves the impossible and improves on perfection? Do you have a favourite Ruche wedding dress?

Amy

x

See more of the shoot in the latest issue of Magnolia Rouge

Photographer Elizabeth Messina
Hair & Makeup – KC Witkamp
Model Amanda
Vintage Rentals – Tricia Fountaine Vintage Vignettes
Florals –  Tricia Fountaine Design
Location Dos Pueblos Ranch